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The Luxury Shopping Experience
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Context
An academic analysis of the luxury retail customer journey, focused on emotion, service design touchpoints, and the psychology of premium purchasing.
My role
Sole researcher and author. Conducted secondary research and synthesized findings into a structured experience analysis.
What I explored
How luxury brands construct emotional value at every touchpoint — from store environment to post-purchase communication — and where the gaps between expectation and experience emerge.
Outcome
Completed as academic coursework; findings applicable to real-world service design and retail UX strategy.