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Nonprofit Sustainability Campaign

A multi-part visual communication project where I created a fictional nonprofit and designed a complete sustainability awareness campaign across social media, poster design, infographic storytelling, and mobile web planning.

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Overview

I developed a realistic nonprofit concept and built a full awareness campaign around sustainability. The assignment required more than visuals: I had to define the organization mission, identify target audiences, set communication goals, and design assets that stayed clear, ethical, and consistent across multiple mediums.

The outcome was a connected campaign system in Figma that moved from awareness to action while staying visually cohesive and message-driven.

Campaign strategy

  • Audience definition: identified demographics, interests, and behavior patterns related to sustainability engagement.
  • Objective setting: structured content around awareness, education, and behavior change.
  • Message framework: created key messages that balanced emotional storytelling with practical calls to action.
  • Brand consistency: maintained a coherent visual language across social, print, and mobile touchpoints.
  • Responsible communication: ensured campaign claims and visuals aligned with ethical sustainability messaging.

Design deliverables

The course structure pushed the campaign through three core visual modes:

  • Designing with images: social-purpose visual storytelling for Instagram story format, using image-driven communication and minimal text.
  • Designing with text and color: a bus stop PR poster using strict constraints (limited colors and type) while maximizing clarity and readability.
  • Designing with numbers: an infographic poster that translated data into an actionable narrative with multiple chart types and a clear call to action.
Campaign concept visuals from the nonprofit sustainability project in Figma
Visual direction from the nonprofit sustainability campaign developed in Figma.
Pollinator decline infographic and Flutter Foundation campaign mobile concept
Data storytelling and mobile campaign concepts combining sustainability messaging with actionable user pathways.
Plant selection interface concept with add-to-cart flow for pollinator-friendly gardens
Early interaction concept for helping users select native plants and take immediate action.
Project 1 first concept (PDF) My first concept submission for Project 1 (Designing with Images), used to shape the campaign visual direction.

Integrated mobile campaign

In the final phase, I translated the campaign into a three-page mobile website concept focused on event promotion, organization story, and campaign assets. This required planning navigation, hierarchy, and copy flow before visual styling, then developing wireframes that communicated a complete and cohesive campaign story on small screens.

This stage helped me connect strategy and execution: content architecture, wayfinding, and consistency across formats.

Final deliverable (Project 5 PDF) Final mobile campaign deliverable: designing for mobile with a design system.

Skills & tools

Campaign strategy Visual storytelling Typography & layout Information design Infographic design Mobile-first wireframing Figma Sustainability communication

Impact

Delivered a complete multi-channel campaign system designed in Figma — spanning social media assets, a PR poster, an infographic, and a mobile campaign concept. All deliverables were produced ready for stakeholder handoff and real-world implementation.

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