← Back to home
Experience · Academic · Boston

Boston Celtics experience

Bentley's partnership with the Boston Celtics – game day at TD Garden, on-campus events, and what I learned about designing for the full journey.

Conversation on stage at Bentley with Boston Celtics leadership as part of the partnership.
President's Speaker Series: E. LaBrent Chrite in conversation with Brad Stevens at Bentley's Koumantzelis Auditorium.

Context

  • Bentley’s partnership with the Boston Celtics (TD Garden, on-campus events, career programs)
  • I worked on the Bentley side to shape and run initiatives for students

What I did

  • President’s Speaker Series: coordinated logistics and shirt distribution for Brad Stevens × President Chrite (packed auditorium)
  • Supported other partnership events and on-site coordination
  • At games: observed fan journey (security, ticketing, concessions, wayfinding) and used it in experience-design discussions

Takeaway

  • Strong experiences = design for the full journey, not just the main moment
  • More intentional about touchpoints, emotional peaks, and operational constraints

Want the full story, event highlights, and TD Garden moments?

See the full Celtics case study → Bentley × Celtics partnership →